Packaging Redesign

JAM JARS

Packaging / Label System / Print

A new label system for a heritage preserve brand.

Reworking a heritage jam label for the shelf

Yad Mordechai is an Israeli preserve brand with roots going back to 1936. The brief was to redesign the jar label system for three core flavors, keeping the brand's heritage cues while giving the shelf presence a cleaner, more contemporary read.

Year: 2025
Type: Packaging, Label Design
Role: Graphic Design, Packaging
Tools: Illustrator, Photoshop

Label system

Each flavor keeps the same die-cut silhouette, nutrition layout and brand crest, with color and typography shifting to match the fruit. Select a label to bring it forward.

The jar family

Applied to the jar, the labels read clearly at a distance while the twine-and-lid finish keeps the artisanal, small-batch feel the brand is known for.

Yad Mordechai jam jar family on a clean backdrop — Apricot, cherry and forest fruit, side by side.

Back labels of the three jars showing ingredients and nutrition — The same set from the back — ingredients and nutrition.

A hand holding the forest fruit jam jar — Forest fruit, apricot and cherry — each in hand.

A hand holding the apricot jam jar — Forest fruit, apricot and cherry — each in hand.